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Best Practices for Mobile SEO

Have you checked your website on a mobile device to see if it’s user-friendly? 

Do you know how much of your website’s traffic comes from mobile devices?

What’s the first thing most people do in the mornings? Before coffee, before even getting out of bed most of us check our phones. We all have our phones in our pocket nearly 100% of the time, making it our primary means for accessing the internet. 

With the overwhelming majority of internet users now browsing on smartphones and tablets, optimizing your website for mobile use has become critical to maintain excellent SEO!

Search engines like Google prioritize mobile-friendly websites, so it’s important for businesses and website owners to implement SEO strategies tailored toward mobile devices. Here are some strategies we recommend to make sure your website ranks well and delivers exceptional user experience: 

Check How Many Users Are Accessing Your Website on Mobile Devices 

You can’t begin implementing mobile-friendly strategies if you don’t have any numbers to guide you! This is a great first step in getting a feel for where your website shows up currently. 

Regularly monitoring and analyzing your website’s mobile performance using programs like Google Analytics and Google Search Console will help you track important metrics like mobile traffic, page views, and conversions. 

Make Sure Your Website Easily Adapts to Different Screens and Devices 

Ensuring your website adapts seamlessly to different sized screens and devices is fundamental to creating a consistent, user-friendly experience. 

One of the most common ways to achieve this, is responsive design. Responsive design adapts the web-page layout to a user’s device. By changing the screen size, orientation, content layout, and image size. 

Google recommends this approach because it consolidates website content, and helps search engines understand your site’s structure more efficiently. 

Test Your Page Speed 

Mobile users expect fast-loading web pages. When pages take too long to load, many users will click off them and move onto something else, causing you to lose leads. 

Conduct regular speed tests using tools like Google’s Page Speed Insights. This tool reports page speed on both mobile and desktop devices, and offers suggestions for improvement. 

Create Mobile-Friendly Content 

Create content with mobile users in mind by focusing on readability and usability on smaller screens. 

Enhance readability by using concise and engaging headlines, breaking up content into smaller digestible chunks with subheadings, and utilizing bullet points and numbered lists.

Using large readable font, avoiding thin script-type fonts, bolding important words, and mainly using black for text instead of other hard to read colors will also make your text easier to read across all devices. 

Optimize for Local Search and Voice Search 

With the rise of virtual assistants like Siri and Alexa, optimizing for voice search is becoming an important strategy for SEO. 

Optimize for voice search by focusing on natural language keywords. For example, most people used to search using phrases like, “Chicken noodle soup recipe.” Instead, people are now using natural language and questions like, “How do I make chicken noodle soup?” 

In addition to voice searches, mobile devices are also often optimized for local SEO. Many people will use their phones to search things like, “Chinese food near me,” to find businesses and services. 

Some ways to optimize your website for local SEO are creating a Google My Business profile, including location-specific keywords in your content and data, and maintaining positive reviews within your local community. 

Create a Mobile-Friendly Page with Our Experts of Web Design in Michigan 

By implementing these strategies for SEO on mobile devices, you can enhance your website’s visibility, user experience, and overall performance in mobile search results. Prioritizing mobile optimization as part of your SEO strategy will help you meet the expectations of modern internet users and achieve online success across all devices.

If you would like assistance with your SEO, social media, or web design in Michigan, contact us today to get started!