Do you ever wonder how much work AI can really do for you?

AI is involved in nearly every conversation around ways to improve customer service, conduct research, and market products and services for business owners. Though it is widely considered the optimal tool for pushing businesses to grow, leading brands often find that there are better paths to improvement.

No matter the update, no AI tool can completely replace human work. In this article, we’ll discuss how networking and human connections are valuable in driving high-quality content, even with AI. That’s right! There is balance in both. By working with an Internet marketing company in Ann Arbor, Michigan you can trust, details like credible research and careful thought is always considered for your brand, so it doesn’t lose its authentic and credible voice.

Human Sources: the Power of Connection

There is always a benefit to every invention or tool in marketing, but Search Engine Journal explores why people are putting more time into turning to their networks than they are on search engines or AI tools.
Here’s why top marketers prefer human networks:

1. Trust in Human Voices

AI can be used as a path to many ideas or answers, but many feel uncertain when navigating a tool that is always changing. So, when searching for confirmation or clear meanings, 82% of people in leading brands say they turn to people they know and trust.  

2. Quick and Quality Insight

AI can offer ideas and research for you in under a minute, but more than 60% of marketers say that trusted colleagues sharpen the speed and quality of their decision-making. Every quick decision needs quality precision. 

3. Credibility of Experts 

Trusted colleagues, experts, and professionals are more likely to take into account the accuracy of knowledge and ideas they share, with care and responsibility. That is why almost 50% of marketers seek advice from trusted experts and colleagues first, before using AI.

When AI is Valuable

The goal isn’t to get rid of AI, but to balance it with the unique strengths that your community brings: trust, quality insight, and credibility. AI can still help you in the following ways: 

• Automating repetitive tasks to save time
• Supporting decision-making with predictive insights
• Freeing up time to focus on relationship-building at work

We know that as a marketer, you don’t have all the time in the world, so it’s important to recognize how to balance both networks and AI tools. Wondering where to start?

Finding the Balance: Where SEO Comes In

By working with an Internet marketing company in Ann Arbor, Michigan, you can stay discoverable online while still relying on credibility from real people.

Here’s how SEO and internet marketing can help your brand: 

• AI tools optimize content and improve search visibility
• Insight from our team ensures messaging is authentic and trustworthy
• Networking and referrals enhance credibility beyond rankings

By both sticking to your brand and being in the loop of marketing trends, you can find balance in your work through services like internet marketing.

Reach out to a trusted Internet Marketing Company in Ann Arbor, Michigan

If your marketing is still not reaching your target audience, or your visibility is falling flat, it might be time to bring more of the human touch into the picture. We help you use AI effectively while keeping your brand voice and audience at the heart of every message.

Want content that truly resonates?

Reach out to our team today and discover how we use creativity, strategy, and real results into your marketing, by personalizing a plan just for you.