Step Up Your SEO to Thrive in the New Year
In with the new year and out with the old – thank goodness! As we move into the new year, you probably have questions about what’s next for your business, like:
Did COVID fundamentally change how we should do business?
Can we return to normal?
Is our digital presence strong enough to attract customers if in-person restrictions continue?
One of the most important things you can do for your business this year is build a strong digital presence using best SEO practices.
2020 Made Digital Business Critical to Success
Digital business isn’t new, but before COVID there was less urgency to go digital. Most companies had time to adopt new technologies and processes at their own speed. But COVID put the pedal to the metal, forcing businesses of every type to adapt to survive, and quickly!
Savvy businesses embraced technology and developed innovative processes like:
- Zoom classes and meetings
- Curbside pickup
- Contactless home delivery
- Digital video
- Virtual therapy
- Drive-up appointments
Along with promoting safety, the digital shift changed customer expectations. As businesses adapted, customers did too. The mass move to digital over the past 10 months has resulted in three generations of consumers who have turned to technology in ways they never expected. Those who were reluctant to use the internet before COVID were catapulted into the digital age. And many of them like it!
The COVID era introduced instant access to information, one-click purchasing, and 24/7 customer service to a whole new generation of customers. It brought new, client-focused delivery methods to all – virtual, touchless, online, delivery, and curbside options have become the norm.
Convenience Is in Demand
Convenience is no longer a value-added feature; it’s expected. Customers want what they want, when they want it, and e-business delivered in big ways during COVID. Online grocery ordering, touchless food delivery, telehealth appointments – from the safety and comfort of your own home? Turns out we like doing business in our pajamas, at any time of day or night. And if one business doesn’t serve our needs, we can be at another website in seconds.
What Does Success in 2021 Look Like?
The move to digital isn’t slowing down. Today, your digital presence is a branch of your business. Success in 2021 depends on it. Your website needs to treat customers to the same kind of quality you’d give them if they walked into your business in person.
If your web presence doesn’t give customers what they’re looking for, they will look elsewhere. So, embrace online like it's the most important thing you'll ever do for your business. Because it just might be!
You don’t need a huge marketing team to rock your digital presence. But you do need to know how to really reach people across the digital divide. Customers are quicker to click away from a web site than they are to walk away from a live person. That’s why it’s important to make your digital presence as human as possible. You can do that by focusing on your company’s favorite humans: your customers. How?
- Embrace digital technology!
- Focus your content on customer needs, not on your bottom line
- Lead the right customers to your website with quality SEO
SEO Is More Than Just Keywords
SEO isn’t just gambling on keywords. It’s a research-based way of discovering what your customers are looking for so you can help them find you on the internet. It’s how you invite them to your website. Your web site and all the content you share should be useful, easy to navigate, and customer oriented.
Sound like a big job? It can be, but you don’t have to tackle it alone.
Michigan SEO Group
We put real-world strategies to work for your business. Our custom, human friendly websites, quality content, and best SEO practices make your digital presence more than just a website. It’s an extension of your business, your values, and the people that make your business rock.
Contact Us for a free website analysis or give us a call at 734-619-0736.