Crafting an "Offer Post" on Google My Business
Are you about to run a limited time sale for an item or service? Do you have clearance items you want to clear out of your inventory? Are you looking for a way to entice more people to sign up for your services? – It’s time to craft an Offer post on Google My Business.
As we’ve covered how to craft a What’s New post and an Event post on Google My Business, we’re turning our attention to crafting special Offer posts. Not sure what to make a special offer on? One way you can think of the Offer option on GMB is like a Groupon – only you get complete control over the offer!
Online Marketing in Ann Arbor, Michigan - Using Google My Business Offer Posts
If you’ve got sale items in your store or online inventory or if you’d like to run an introductory special price for new customer sign-ups, the Offer post option on Google My Business is a terrific way to make that happen – for FREE. You don’t have to pay advertising fees, you don’t have to kickback to some other coupon company - you set the discount!
Steps for crafting a Google My Business Offer post:
First: The Image or Video
As we’ve said before, use an image that is catchy, colorful, and not a simple stock photo! Offering a product? Take a real live picture of that product! If you've got a short 10 - 30-second video - even better!
Second: Offer Details
Again, Google is giving you 1,500 characters to tell people everything about what you’re offering – so fill it up! Include all relevant info you can think of about your product or service and why they should take you up on your special offer.
Third: Offer Title
What is your offer? $5 off? 20% discount? Buy 2 Get 1 Free? This is a big one so be clear what the offer is.
Fourth: Start Date and End Date
Like an Event post, you can set the time frame this offer is good for, and it should stay on your GMB profile for the duration without it automatically resetting to the default view that doesn’t include posts.
Fifth: Optional Coupon Code, Link, and Terms & Conditions
While technically these are all optional, you’re going to need to consider them when making your post. If you don’t have a coupon code ready for redemption, we strongly suggest a link to your product or service website page. We also feel that you should write up terms and conditions to cover any restrictions or redemption limits to your offer.
Now, don’t feel like you have to make discount offers or if you made an offer once you don’t have to do it all the time. Posts are an engagement tool for you to reach out to potential new customers so use the What’s New or Event post options. Just remember to keep posting on GMB and your business will be in great shape!
Want some help with your Offer posts on Google My Business? At SEO Ann Arbor we offer full local online marketing for the Ann Arbor, Michigan area businesses. From SEO to website design to social media, we’ll help your business thrive online! Contact Us or give us a call at 734-619-0736
Do you have a particular item you sell or a service you provide you really want people to notice? A Product post on your Google My Business profile is a great way for people searching for your goods and services to see what you have to offer!
Now if you’ve properly optimized your Google My Business profile and filled everything out, you already should have a complete list of goods and services including description and price on your Google My Business profile.
Online Marketing for Ann Arbor, Michigan - Using Google My Business Product Posts
So why should you make a GMB Product post? Because your list of goods or services don’t automatically appear in your GMB profile people see in search results – but a Product post will! In a quick product post, you can instantly show potential clients what you have to offer!
Steps for crafting a Google My Business Product post:
First: Image or Video
We’ve said it for all of the other types of posts, but it’s especially important here – use a good quality picture! While products may come with some snappy manufacturer supplied images, take an original one yourself! Same for services, the more unique the image is to you and your business brand, the more powerful it is.
Second: Product Name
This is a bit of a no-brainer but you’d be surprised at how many people leave this off!
Another important piece of information. If the price is a firm set value include it. If there are variations depending on services or add-ons, click on the range function so you’re as accurate and upfront as possible.
Fourth: Product Details
Again, like the other post types, you get 1,500 characters to work with so offer up as much information as possible!
Fifth: Add A Button
here you get a bit of leeway in your options. Many of our clients simply use the “Learn More” button and include a direct link to their services page on their website. However, if your Google Bookings is setup or if you have direct order links for your products, you can use those and fulfill requests or purchases right there on your Google My Business profile!
Like What’s New posts, Product posts are subject to that 7-day rule where Google will stop featuring them in your GMB profile that appears in search results - keep posting! Even if it’s just once a week, that’s great. We lean towards 2-3 posts a week for our clients so that section stays fresh and engaging, but do what works for you and your business.
Don’t have enough week in your week to find the time to post on Google My Business? Let us do that for you! At SEO Ann Arbor we use proven best SEO practices to help area businesses improve their online appearance. Google My Business is just one part of our strategy to helping businesses thrive online! Contact Us or give us a call at 734-619-0736!